Thinking about Design
We think about design so that your audience doesn't have to think about interacting with it. Instead they can think about acting on it. All you need to think about is what you want them to act on. A bit of a tongue twister, eh?
Just remember this: Designing something that communicates with your desired audience is the foundation of what we do. Whether it's a website, a printed piece, every piece that leaves Pageworks should be:
When it leaves Pageworks and enters the world it should be easy to use and easy to understand.
We work to understand your brand standards and voice. Our work will follow these standards and help you communicate in a manner consistent with your company voice.
Every piece should engage the end user and evoke emotion. Maybe it's excitement or maybe it's a sense of calm. We work with you to find the right place for your brand and your project.
When we design a piece it needs purpose. We set goals and we look for ways to measure success against those goals.