If you're building something just to leverage a new trend are you really doing the right thing? How does it fit within your brand? How does it affect your ability to accomplish your goals? Answering these questions first is probably your best bet.
December 13, 2013
October 23, 2013
Apple's website has remained remarkably modern over the past 10 years. It's also been remarkably consistent over that time frame. By building on a great design foundation they have been able to adapt while maintaining consistency.