Data is a powerful tool for reaching into the world of your customers and creating meaningful connections. However, before data can fulfill its purpose, you must first create a meaningful customer experience.
Ever looked at a mailer and thought, “So what?” In marketing, that’s the danger of “just the facts.” Facts don’t stick. Feelings do.
Design trends change. Fonts change. Even the way people browse catalogs and ads shifts over the years. However, some marketing techniques remain timeless.
Small businesses often shy away from print marketing, not because it doesn’t work, but because writing good copy feels intimidating. What should you say on a postcard? How do you make a flyer persuasive without coming across as pushy?
Staying in touch without always trying to sell helps customers feel connected, valued, and loyal. Here are some simple, authentic ways to do it...
Staying in touch without always trying to sell helps customers feel connected, valued, and loyal. Here are some simple, authentic ways to do it...
Customer values and behavior are constantly changing. When this occurs, do your print marketing strategies track with them? The formats you choose, the messaging you write, and the layouts you create are all impacted by consumer trends.
Want a strong, recognizable brand identity? Creative and engaging marketing pieces are essential, but if those designs aren’t consistent across channels, your brand might be memorable, but not necessarily perceived as professional.
Trade shows offer huge branding and sales potential, but many vendors under-plan. Unlike attendees who visit just one show a year, vendors often fail to prep enough, leading to booths that fall short of expectations.
Every time you send a marketing campaign, you have a choice: print or digital. So when should you use print? When should you use digital? Both print and digital channels have their pros and cons.